About Us
BORROWING MADE BETTER
We started Lendela in 2018 with a simple goal: to make access to credit fair and transparent for all.
BUILT TO MAKE LENDING EQUITABLE
Where we come from
Our mission is rooted in the early life of our founder, Nima Karimi. Growing up in Sweden as an immigrant, he saw firsthand how conventional financial institutions create inequality, shutting out deserving people when they needed financing most.
After a decade in fintech, he founded Lendela — a platform built to make borrowing simple, transparent, and fair for everyone.
Through our reverse auction model, we flip the script: instead of borrowers chasing lenders, loan providers compete to offer personalised loan options that truly meet each customer’s needs.
The Lendela story, and the road ahead
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2018
From the Nordics to the Lion City
In 2018, Lendela’s story unfolded as Nima brought his mission from Sweden to Singapore to make fair borrowing a reality in Southeast Asia, joined by his ex-colleague Axel who shared the same vision.
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2019
Breaking into Asia’s financial hub
Lendela entered Hong Kong in 2019, taking a bold step into one of Asia’s leading financial hubs to bring fair and transparent borrowing to more people across the region.
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2023
Series A: Scaling fair finance across Asia
Lendela secured an oversubscribed US$5 million Series A round in 2023 from regional investors. The funding fueled regional growth and product advancements, moving the company closer to making fair finance accessible for everyone in Asia Pacific.
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2024
A nationwide campaign that got Singapore talking
In 2024, Lendela launched a nationwide campaign in Singapore. At the heart of it was a bold TV commercial, “No More Bullshit, Just Straight Answers,” which captured attention across the country. The campaign marked a major step in strengthening Lendela’s presence and reinforcing its mission to make borrowing clear, transparent, and fair.
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2025
Launching the Lendela app: Smarter finance, right in your hands
Lendela launched its mobile app on Apple App Store and Google Play Store to make borrowing and loan management even simpler. From comparing loan offers to tracking repayments, the app empowers users to stay in control of their finances and lays the foundation for future tools that promote smarter, healthier financial habits.
Mission
WE'RE ON A MISSION TO MAKE FINANCIAL EQUITY A REALITY
At Lendela, we want to simplify the right financial decisions and enable financial access for all. We’re all about bringing transparency to lending, because we’ve seen what it can do for consumers when they have fairer access to loans. With our unique reverse auction model, we’re enabling a safer, cheaper, and more equitable lending space for all.
WHY BORROWERS LOVE LENDELA
We know borrowing can feel stressful and lonely, which is why we make it easy.
Get offers in minutes, not days
Apply once and get matched to loan offers from over 70 banks and loan providers. No repetitive forms, no chasing follow-ups, just faster access to options that fit your needs.
Where banks compete for you
Through our reverse auction model, banks and loan providers compete to offer you their best deals. Get matched to multiple loan offers within minutes, and choose what works best for you.
Personalised offers, zero credit impact
Applying through Lendela doesn’t impact your credit score. Explore and compare loan offers safely, with no effect on your report.
Dedicated support, every step of the way
Our customer success team is with you at every step, providing guidance and support so you can secure the right loan, right on time.
4.9 on Google
2,200+ reviews
Don’t just take our word for it
Read what over 300,000 customers have to say
They replied super fast even on a Sunday. They gave me a quote the same day and the money was in my account by Monday. Grateful!
Andy
Lendela made finding the right loan surprisingly easy. Dee ensured the process stayed on track, and everything moved smoothly from start to finish.
Mark
Thank you to the Lendela platform, especially the kind help of the customer service, for helping me successfully obtain a loan.
Terrence
If you need a site that quickly connects you with the best loan offers, this is it. Fast, reliable, and professional.
Ali Imran
I had a great experience with Lendela Pte Ltd. This loan-matching service connected me to the best loan plan available.
Syed
I have been using Lendela platform to apply for loan applications. This is very user friendly and reliable without going down to the shop physically to ask for rate.
Agnes
THE PEOPLE BEHIND THE MISSION
Nima Karimi
Founder & Chief Executive Officer
Established Lendela in 2018, leveraging years of experience from leading Swedish fintechs Lendo and Zmarta, and a strong background in online brokerage and insurance.
Axel Frändén
Deputy Chief Executive Officer
Joining Lendela from the Nordics as Chief Marketing Officer in 2018, Axel comes from a marketing background having served in multiple leadership roles across various marketing areas.
Kent Huang
Chief Financial Officer
Finance executive with leadership roles at GE, Intuit, and PayPal, and recent track record in scaling venture-backed startups across Southeast Asia.
Steven Wong
Chief Technology Officer
Over 15 years experience in tech startups. Formerly pitchIN CTO, launched Malaysia’s first Equity Crowdfunding secondary market, and Initial Exchange offering platform.
James Lam
Country Manager, Singapore
Commercial leader with 15+ years scaling high-growth platforms in Singapore, across sales, operations, and P&L, including leadership roles at Carro, Grab, and Unicorn Limo.
Johnson Tsang
General Manager, Hong Kong
Over 10 years of experience in fintech, consumer startups, and banking, leading business growth, partnerships, and strategic initiatives.
Our Presence in Asia’s Financial Hubs
Singapore
176 Orchard Rd, #05-05, Singapore 238843
+65 8303 4773
Hong Kong
90 Connaught Road Central, Sheung Wan, Hong Kong
+852 2301 5609 / 9639 6547
