About Us

Lendela – Connecting the Right customer with the Right bank

At Lendela, we believe that there is a better way to simplify the loan application process through leveraging digital technology. We want to create superior value and empower consumers, whilst at the same time delivering high quality customers to our bank partners & credit providers.

We’re excited for this opportunity to focus on the customer experience and create a platform for connecting consumers with our partners.

A strong global track record

In the Scandinavian region, we have over 15 years of experience in helping connect consumers with the best credit providers. We have channeled over a million customers to over 20 well established banks and lenders in the region, such as Santander, SEB & Swedbank.

In South America, we launched FinanZero in 2016. Here, we partnered with more than 25 established credit partners like Banco Pan, BV, Safra, Banco Maxima, Banco CBSS and Banco IBI. Having processed over 600,000 loan applications, we are now the market leader in Brazil, allowing our customers to get the best personal loan and start fulfilling their dreams.

We are now excited to launch in South East Asia under the brand Lendela.

The founding team

Shylendra

Shylendra

CEO

Shylendra A S Nathan is the CEO and Co-founder of Lendela. During his 20-year tenure, Shylendra has had major responsibilities launching internet businesses. Shylendra has successfully led and launched multiple online marketplaces in SEA including Onekyat, Ekhanei and Mudah for JV partners Schibsted, Telenor, Singapore Press Holdings and Naspers. Prior to that, he was with Google managing relationships with key advertising partners in Malaysia and to further develop Google’s engagement with its major associates.

Nima

Nima

COO

Nima Karimi is the COO and Co-founder of Lendela. Nima has extensive experience in Insurtech and Fintech, working with business development for more than 10 years. Nima has successfully led the launch of several disruptive consumer products such as an innovative C2C-warranty/insurance for cars, and Zmarta – Nordics largest loan broker and personal finance platform. In recent years Nima has launched products in almost every area of Fintech possible, including credit cards, savings, pensions, PFM-apps, mortgage and SME-financing.

Julian

Julian

CTO

Julian is the CTO and Co-founder of Lendela. Julian has been working in tech for over 10 years, and has since then had experiences in a wide variety of fields and team sizes. Julian has successfully created several different platforms and products from scratch, and has worked in the automotive, legal and financial markets. Notable accomplishments include creating the legal platform Juridiktillalla.se, and launching Zmarta in several European markets.

Kristian

Kristian

Co-founder

Kristian is Co-founder and board member of Lendela. As a serial entrepreneur he has launched four financial technology services successfully in Europe and South America (Kortio, Pensionera, Cartaoja & FinanZero). As an ex executive at Schibsted, a leading online group in Europe he worked with Personal Finance; leading, establishing and acquiring new online businesses within Schibsted (Lendo, Kundkraft, MittBolan & Compricer, being four of them).

Ivar

Ivar

Co-founder

Ivar is Co-founder and board member of Lendela. He has vast experience from launching and expanding digital marketplace platforms globally. He founded and ran SCM Ventures during several years within the Schibsted group, launching businesses in close to 20 markets, and recently managed Spain’s two largest consumer marketplaces. He holds a MSc from Chalmers, Sweden & an MBA from Stanford, USA.