Hong Kong fintech Lendela taps TransUnion to bring free credit checks and greater personalisation to lending in Hong Kong

“Stay Smart, Stay Ahead” campaign introduces instant credit checks and personalised financing options, enabling consumers to save on borrowing costs and proactively stay ahead of their finances.

Hong Kong, 3 July 2025 — Lendela, Hong Kong’s first and only loan matching platform, today announced a strategic partnership with global information and insights company and Hong Kong’s leading credit reference agency, TransUnion, through its “Stay Smart, Stay Ahead” campaign. The partnership introduces a simple free credit-checking tool, offering Hong Kong consumers instant and seamless access to personalised financial insights and tailored financing options.

Through this collaboration, Hong Kong consumers can now securely check their credit data, including a credit score, at no cost directly via Lendela’s platform and without any impact on their credit scores. Leveraging its unique reverse auction loan matching model, Lendela’s platform enables consumers to then receive personalised loan options from various financial institutions instantly. 

Lendela’s unique platform also allows banks to bid for borrowers, ensuring consumers match with loan options tailored precisely to their individual financial profiles and resulting in significant savings and more informed decisions.

While TransUnion has long been providing consumers in Hong Kong access to individual credit reports, including a free annual credit report under the Credit Data Smart (CDS) initiative since April 2024¹, TransUnion’s latest Consumer Pulse Study revealed that more than a quarter (28%) of Hong Kong consumers reported not knowing their credit score². 

In light of that, this collaboration marks a significant step forward in credit literacy for consumers in Hong Kong, bringing together Lendela’s unique reverse auction model with TransUnion’s trusted credit score data to deliver a fully digital, end-to-end experience that empowers users to understand their credit health, explore their financial options, and make informed financial decisions.

Johnson Tsang, Hong Kong General Manager at Lendela, said, “We believe that this partnership with TransUnion addresses a longstanding issue in Hong Kong, which is the lack of personalisation in lending, borrowing, and the financial services industry broadly. With this tool, we’re not just encouraging consumers to check their credit—we’re giving them something to do with that information. The ‘Stay Smart, Stay Ahead’ campaign enables consumers to gain clarity on their credit health in an actionable way, completely tailored to their needs. Consumers will now have precise insights into their financial standing and receive personalised financing options tailored to their financial profiles, ultimately saving them huge amounts of time and money.”

The “Stay Smart, Stay Ahead” campaign embodies Lendela’s commitment to transparency, personalisation, and equitable financial access, ensuring that consumers of different financial standing have equitable access to financial solutions, products, and services.

Terri Yang, Head of Consumer Interactive Business for Asia Pacific at TransUnion, added, “We’re proud to collaborate with Lendela on this partnership, who shares our vision of enhancing financial accessibility by empowering consumers to make informed financial decisions through clear, actionable insights about their credit health. Understanding one’s personal credit standing is the first step to smarter financial management and for unlocking greater life opportunities. This partnership also supports broader market development in the financial services industry by enabling a digital-first journey for both consumers and businesses, ultimately promoting greater financial inclusion.”

By linking credit awareness with immediate, personalised next steps, the “Stay Smart, Stay Ahead” campaign represents a new standard in financial transparency and consumer empowerment.

Consumers interested in understanding their credit scores and accessing personalised financial opportunities should visit Lendela.

Empowering borrowers & lenders

Since the start of 2024, Lendela has grown its global headcount by nearly 30 percent with a series of hires across all levels, and scaled its operation in Hong Kong to serve a rapidly growing user base, having facilitated over HK$4 billion in loans requested over 2024. 

The fintech platform has facilitated over half a million loan applications to date and counts well over 100 lenders across the region as partners, including some of the largest lenders in Hong Kong and Singapore—proving the model’s ability to empower borrowers and lenders alike.

By providing borrowers with real, personalised loan options instead of generic advertised rates, Lendela has saved its users a combined HK$243 million in interest on average in 2024 alone, helping hundreds of thousands of borrowers secure their most competitive financing options at a time when Hongkongers have had to borrow to cope with the rising cost of living.

In 2024, the company became the first and only fintech headquartered outside Hong Kong to join the portfolio of Wings Capital Ventures, a prominent Hong Kong-based venture capital firm focused on fintech startups, including most prominently, Insurtech giant Bowtie and fintech unicorn WeLab.

The personal lending markets in Hong Kong and the broader Asia Pacific region are undergoing significant transformation, driven by digital innovation, shifting consumer behaviours, and macroeconomic dynamics. Hong Kong’s licensed money lending sector has demonstrated steady growth, with unsecured personal loans reaching HK$108 billion in mid-2024, while the Asia Pacific alternative lending market is projected to expand from HK$2.3 trillion in 2023 to HK$3.5 trillion by 2028.

For media inquiries, interviews, or expert commentary on fintech, financial services, and digital lending, please contact:

Jason Yip
Head of Marketing (Hong Kong)
[email protected]

¹ Credit Data Smart (CDS) is a multiple credit reference agency operating model introduced in April 2024 by the Industry Associations formed by The Hong Kong Association of Banks (HKAB), The DTC Association (The Hong Kong Association of Restricted Licence Banks and Deposit-taking Companies), and the Hong Kong SAR Licensed Money Lenders Association Limited

² TransUnion: Consumer Pulse Study for Q1 2025

About Lendela
Founded in 2018, Lendela is a fast-growing fintech on a mission to simplify financing and enable greater financial access. The platform matches borrowers with personalised loan options through a simple application, empowering borrowers with choice and transparency while offering an alternative to the cumbersome and opaque traditional lending landscape. Since its inception, Lendela has facilitated close to half a million loan applications alongside more than 100 lending partners. In 2023, Lendela successfully raised US$5 million in an oversubscribed Series A to scale its unique model across Asia Pacific. The company’s backers include Singlife co-founder Walter de Oude’s Chocolate Ventures as well as prominent Hong Kong fintech VC firm Wings Capital Ventures. Lendela currently serves customers in Singapore, Hong Kong, and Australia.

About TransUnion (NYSE: TRU)
TransUnion is a global information and insights company with over 13,000 associates operating in more than 30 countries and territories, including Hong Kong. As Hong Kong’s leading consumer credit information company, we make trust possible by ensuring each person is reliably represented in the marketplace. We do this by providing an actionable view of consumers, stewarded with care. 

Through our acquisitions and technology investments we have developed innovative solutions that extend beyond our strong foundation in core credit into areas such as marketing, fraud, risk and advanced analytics. As a result, consumers and businesses can transact with confidence and achieve great things. We call this Information for Good® — and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world. 

For more information, visit www.transunion.hk.